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Alz Expeditions

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Our client, a visionary with a deeply personal connection to Alzheimer’s disease, sought our expertise to breathe life into his ambitious dream. Having witnessed the impact of Alzheimer’s on his loved ones, he was driven by a profound mission – to establish a non-profit dedicated to raising $25 million for Alzheimer’s research. Despite his commitment to the cause, the initial website, designed by another party, proved to be a stumbling block. It fell short of capturing the essence of his vision and failed to convey the urgency and significance of the mission. Fueled by a relentless determination, our client reached out for assistance in reshaping his digital presence and transforming his passion into a compelling online platform. This case study delves into the challenges faced by our client and the collaborative journey undertaken to align the digital landscape with his heartfelt vision for combating Alzheimer’s disease.

Alz Expeditions

Alz Expeditions

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Client's Vision
Beyond a mere online presence, our client aspired to create a platform that resonates with potential donors, compelling them to contribute to the cause. He envisioned a website that seamlessly accepts donations, adheres to brand guidelines, and extends into a cohesive social media presence. Additionally, he sought our expertise in gaining clarity on the brand’s strategy in the competitive market.
Approach
Understanding the multifaceted nature of the client’s vision, we undertook a holistic strategy. This involved not only redesigning the website for optimal functionality, including a secure donation mechanism, but also crafting a social media presence that amplifies the cause. Simultaneously, we collaborated on refining the brand strategy to ensure a cohesive and impactful market presence.

Brand Strategy

Develop a comprehensive brand strategy to align the nonprofit’s mission with a compelling narrative, ensuring consistent messaging across all communication channels.

Optimized Website

Establish the nonprofit’s social media presence through strategic content creation, community engagement, and targeted campaigns, resulting in increased visibility and support.

Social Media Presence

Establish the nonprofit’s social media presence through strategic content creation, community engagement, and targeted campaigns, resulting in increased visibility and support.

Email Marketing Automations

Implement an effective email marketing strategy, utilizing personalized content and segmentation to cultivate donor relationships, drive engagement, and boost fundraising efforts.

Management Support

Making sure all back ends, relations, and overall fundraising strategy is aligned and strategically implemented
Outcome
Visitors on Launch Day
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Digital Presence
0 k
Launch Donors
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Targeted Messaging

Optimized and secure website capable of converting visitors to donors, accepting donations, and educating the audience about Alzheimer’s.

Converting & Secure Website

Optimized and secure website capable of converting visitors to donors, accepting donations, and educating the audience about Alzheimer’s.

Driving right audience to website through social media

Social media presence effectively reaches the right audience, generating increased awareness and support.

Donor Nurturing

Email marketing strategy nurturing subscribers into donors, updating donors, and fostering a supportive community.

Management Support

Management support provided to the non-techy CEO, empowering effective oversight and decision-making.
ASSETS
final thoughts
The holistic approach resulted in a purposeful digital ecosystem for Alz Expeditions. The coordinated efforts not only facilitated fundraising but also established a lasting connection with the target audience. The equipped CEO can now confidently navigate the digital landscape, ensuring sustained success in their mission to raise funds for Alzheimer’s research.

Working with Katch has been an incredible and highly rewarding experience. After researching her background thoroughly and talking with several of her previous clients, the uniform praise added to the ease with which I selected her. Reflecting back, I am really excited to share the same glowing endorsement. Transitioning from a corporate background to spearheading a nonprofit aimed at raising $25 million for Alzheimer's research is a daunting task. But eventually, Katch's expertise proved to be a compass that guided us through these uncharted waters. Her contributions are various and in most part related to the critical areas including our business plan, marketing strategy, and social media presence. However, it was the way Katch went about developing our marketing plan that really took the day off. Katch did not just come up with a plan; she gave a detailed blueprint that has been the framework of our organization's outreach efforts. Her ability to distill even the most complex ideas into actionable strategies is exceptional. What really stood out to me was Katch's genuine commitment to our cause. She dug so deep that she was able to internalize the details of our mission in a way that has allowed her to develop solutions aligned with our core objectives and our audience. Her creativity and innovation in social media strategy will help me to start my non profit and amplify our message to a broad audience across many demographics. The way we worked with Katch and her team was seamless, characterized by constant communication and professionalism. The impact of her work is evident in the heightened awareness and support of our cause, laying a solid foundation for reaching our fundraising goal. In short, Katch's contribution goes a long way in not only meeting but really exceeding my expectations. Her expertise, creativity, and dedication make her an invaluable asset for any team. For anyone looking to elevate his brand or cause, I would highly recommend Katch and her team.

My Services

turning visions into reality

Converting & Secure Website